Procedure of preparation business-plan

%20understand%20what%20motivates%20people:%20"You%20have%20to%20find%20out%20how%20to%20press%20the%20"hot%20buttons"%20that%20turn%20consumers%20on,%20and%20this%20reality%20means%20gaining%20an%20understanding%20of%20what%20motivates%20<http://it4b.icsti.su/1000ventures_e/business_guide/crosscuttings/motivating_main.html>%20them%20in%20real-life%20situations.%20To%20turn%20people%20on,%20you%20must,%20first,%20find%20out%20what%20they%20really%20want,%20and%20then,%20show%20them%20how%20to%20get%20it.the%20dynamics%20of%20customer%20needs:%20understanding%20customer%20needs%20will%20help%20you%20define%20new%20market%20opportunities%20<http://it4b.icsti.su/1000ventures_e/business_guide/opportunities_discovering.html>%20and%20drive%20innovation%20and%20revenue%20growth%20in%20every%20aspect%20of%20your%20organization.the%20new%20rapidly%20changing%20economy%20<http://it4b.icsti.su/1000ventures_e/business_guide/crosscuttings/new_economy_transition.html>,%20however,%20customer%20predictability%20is%20dead.%20Whatever%20a%20customer%20wants%20today%20may%20not%20be%20what%20he%20or%20she%20wants%20tomorrow.%20Or%20he%20or%20she%20may%20want%20more%20of%20it.%20If%20you're%20offering%20low%20prices,%20customers%20want%20those%20prices%20slashed%20further.%20If%20you're%20offering%20state-of-the%20art%20products,%20they%20want%20them%20newer%20still.%20In%20meeting%20ever-increasing%20customer%20demands%20for%20lower,%20faster,%20better,%20and%20newer,%20companies%20are%20driving%20themselves%20and%20their%20competitors%20to%20the%20brink.can't%20predict%20the%20future,%20but%20by%20establishing%20effective%20change%20management%20<http://it4b.icsti.su/1000ventures_e/business_guide/crosscuttings/change_management.html>%20practices%20you%20can%20be%20ready%20for%20whatever%20it%20brings.different%20types%20of%20interaction:%20you%20don't%20need%20a%20degree%20in%20psychology%20to%20compete%20successfully%20in%20the%20marketplace,%20but%20you%20do%20need%20some%20way%20to%20figure%20out%20the%20different%20styles%20of%20interaction%20different%20people%20prefer%20to%20use.%20People%20tend%20to%20lead%20their%20decision-making%20process%20with%20one%20of%20the%20four%20functions:%20intuition,%20thinking,%20feeling,%20and%20sensing.%20Vividly%20differentiated%20differences%20that%20are%20anchored%20to%20a%20product%20and%20engage%20the%20above%20functions%20can%20enhance%20memory%20of%20your%20current%20and%20prospective%20customers.continuous%20customer%20research:%20if%20you%20want%20to%20develop%20a%20new%20product%20or%20service,%20exploratory%20market%20and%20customer%20research%20should%20be%20an%20essential%20and%20continuous%20component%20of%20the%20process.%20It%20provides%20the%20foundation%20and%20platform%20for%20effective%20idea%20generation%20and%20creativity%20management.%20"It%20describes%20customer%20or%20consumer%20needs,%20wants,%20gripes,%20complaints,%20and%20problems%20that%20each%20have%20about%20the%20performance%20of%20a%20certain%20activity,%20function,%20process,%20life%20event,%20or%20product.%20This%20research,%20prior%20to%20idea%20generation,%20provides%20the%20basis%20for%20setting%20up%20a%20problem%20-%20solving%20mindset%20towards%20idea%20generation".explore%20customer%20needs%20and%20wants,%20examine%20external%20market%20and%20competitive%20trends,%20ascertain%20potential%20needs%20and%20wants%20of%20each%20customer%20segment%20and%20character%20type,%20identify%20problems%20that%20customer%20cite,%20observe%20people%20to%20discover%20their%20unrealized%20needs.>Know your customer <http://it4b.icsti.su/1000ventures_e/business_guide/marketing_knowing_customer.html> understand what motivates people: "You have to find out how to press the "hot buttons" that

Procedure of preparation business-plan

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market);

.Product or Service Research and Development (major milestones; ongoing efforts);

.Marketing and Sales Activities (marketing strategy; sales strategy; keys to success in a competitive environment);

.Organization and Personnel (key managers and owners; key operations employees);

.Financial Data (funds required and their use; historical financial summary; prospective financial summary, including brief justification for sales projections; valuation and deal structure; valuation summary and methods used).

2. Background

 

Describe the market recent developments, market trends and the market niche for your product. Your business plan must demonstrate clearly the commercial viability of the proposed venture.

 

2.2 Business Concept

 

Provide detailed description of the products or service and implementation arrangements for the targeted types of customers:you are selling a product: key suppliers and your terms and arrangements with them;you are selling a service: which services will be provided at the business location and which will be delivered "in the field".

Business Description

The business description is the "Business Vision" and includes: who the company is, what it will offer, what market needs it will address, and why the idea will work. A business without vision is a business that will not know what it is doing! The description should include:

)an overview of the industry the business will be in;

2)a description of the company;

)the company's positioning;

)descriptions of the company's products or services;

)the company's pricing strategy.

The Company Description

Begin with your mission statement - a one or two sentence description of the purpose of the business and to whom the product or service is targeted. It is vital that entrepreneurs know what business they are in. Not being clear in the mission statement indicates that one is not clear about the purpose of one's company. It can also indicate that a business is not prepared for the market. When the railroads failed to recognize that they were in the transportation industry, and not the "train" business, they lost out to trucking and airlines for market share. A business person should pay very close attention to this statement, as all else hinges on it. If during the building of the rest of the plan one discovers that the plan is not correlating to the mission statement, then the mission statement or the plan must be modified.the business. Give a brief history and include information like whether it is a corporation, a retail, or service business. Be complete as to ownership status, location of operations and other pertinent information.discussing the company's principals, one doesn't need to provide a complete resume. The resumes are included in another section. You can however point out interesting qualities of the principals. For example, if one of the owners of a research firm has been recognized for discoveries in his field and it relates to the business, then one may include a statement like "Biochemist John Blow, who discovered the X factor in 1994, will head up the research team".

 

3. Market Analysis

 

3.1 Market research

 

%20understand%20what%20motivates%20people:%20"You%20have%20to%20find%20out%20how%20to%20press%20the%20"hot%20buttons"%20that%20turn%20consumers%20on,%20and%20this%20reality%20means%20gaining%20an%20understanding%20of%20what%20motivates%20<http://it4b.icsti.su/1000ventures_e/business_guide/crosscuttings/motivating_main.html>%20them%20in%20real-life%20situations.%20To%20turn%20people%20on,%20you%20must,%20first,%20find%20out%20what%20they%20really%20want,%20and%20then,%20show%20them%20how%20to%20get%20it.the%20dynamics%20of%20customer%20needs:%20understanding%20customer%20needs%20will%20help%20you%20define%20new%20market%20opportunities%20<http://it4b.icsti.su/1000ventures_e/business_guide/opportunities_discovering.html>%20and%20drive%20innovation%20and%20revenue%20growth%20in%20every%20aspect%20of%20your%20organization.the%20new%20rapidly%20changing%20economy%20<http://it4b.icsti.su/1000ventures_e/business_guide/crosscuttings/new_economy_transition.html>,%20however,%20customer%20predictability%20is%20dead.%20Whatever%20a%20customer%20wants%20today%20may%20not%20be%20what%20he%20or%20she%20wants%20tomorrow.%20Or%20he%20or%20she%20may%20want%20more%20of%20it.%20If%20you're%20offering%20low%20prices,%20customers%20want%20those%20prices%20slashed%20further.%20If%20you're%20offering%20state-of-the%20art%20products,%20they%20want%20them%20newer%20still.%20In%20meeting%20ever-increasing%20customer%20demands%20for%20lower,%20faster,%20better,%20and%20newer,%20companies%20are%20driving%20themselves%20and%20their%20competitors%20to%20the%20brink.can't%20predict%20the%20future,%20but%20by%20establishing%20effective%20change%20management%20<http://it4b.icsti.su/1000ventures_e/business_guide/crosscuttings/change_management.html>%20practices%20you%20can%20be%20ready%20for%20whatever%20it%20brings.different%20types%20of%20interaction:%20you%20don't%20need%20a%20degree%20in%20psychology%20to%20compete%20successfully%20in%20the%20marketplace,%20but%20you%20do%20need%20some%20way%20to%20figure%20out%20the%20different%20styles%20of%20interaction%20different%20people%20prefer%20to%20use.%20People%20tend%20to%20lead%20their%20decision-making%20process%20with%20one%20of%20the%20four%20functions:%20intuition,%20thinking,%20feeling,%20and%20sensing.%20Vividly%20differentiated%20differences%20that%20are%20anchored%20to%20a%20product%20and%20engage%20the%20above%20functions%20can%20enhance%20memory%20of%20your%20current%20and%20prospective%20customers.continuous%20customer%20research:%20if%20you%20want%20to%20develop%20a%20new%20product%20or%20service,%20exploratory%20market%20and%20customer%20research%20should%20be%20an%20essential%20and%20continuous%20component%20of%20the%20process.%20It%20provides%20the%20foundation%20and%20platform%20for%20effective%20idea%20generation%20and%20creativity%20management.%20"It%20describes%20customer%20or%20consumer%20needs,%20wants,%20gripes,%20complaints,%20and%20problems%20that%20each%20have%20about%20the%20performance%20of%20a%20certain%20activity,%20function,%20process,%20life%20event,%20or%20product.%20This%20research,%20prior%20to%20idea%20generation,%20provides%20the%20basis%20for%20setting%20up%20a%20problem%20-%20solving%20mindset%20towards%20idea%20generation".explore%20customer%20needs%20and%20wants,%20examine%20external%20market%20and%20competitive%20trends,%20ascertain%20potential%20needs%20and%20wants%20of%20each%20customer%20segment%20and%20character%20type,%20identify%20problems%20that%20customer%20cite,%20observe%20people%20to%20discover%20their%20unrealized%20needs.">Know your customer <http://it4b.icsti.su/1000ventures_e/business_guide/marketing_knowing_customer.html> understand what motivates people: "You have to find out how to press the "hot buttons" that turn consumers on, and this reality means gaining an understanding of what motivates <http://it4b.icsti.su/1000ventures_e/business_guide/crosscuttings/motivating_main.html> them in real-life situations. To turn people on, you must, first, find out what they really want, and then, show them how to get it.the dynamics of customer needs: understanding customer needs will help you define new market opportunities <http://it4b.icsti.su/1000ventures_e/business_guide/opportunities_discovering.html> and drive innovation and revenue growth in every aspect of your organization.the new rapidly changing economy <http://it4b.icsti.su/1000ventures_e/business_guide/crosscuttings/new_economy_transition.html>, however, customer predictability is dead. Whatever a customer wants today may not be what he or she wants tomorrow. Or he or she may want more of it. If you're offering low prices, customers want those prices slashed further. If you're offering state-of-the art products, they want them newer still. In meeting ever-increasing customer demands for lower, faster, better, and newer, companies are driving themselves and their competitors to the brink.can't predict the future, but by establishing effective change management <http://it4b.icsti.su/1000ventures_e/business_guide/crosscuttings/change_management.html> practices you can be ready for whatever it brings.different types of interaction: you don't need a degree in psychology to compete successfully in the marketplace, but you do need some way to figure out the different styles of interaction different people prefer to use. People tend to lead their decision-making process with one of the four functions: intuition, thinking, feeling, and sensing. Vividly differentiated differences that are anchored to a product and engage the above functions can enhance memory of your current and prospective customers.continuous customer research: if you want to develop a new product or service, exploratory market and customer research should be an essential and continuous component of the process. It provides the foundation and platform for effective idea generation and creativity management. "It describes customer or consumer needs, wants, gripes, complaints, and problems that each have about the performance of a certain activity, function, process, life event, or product. This research, prior to idea generation, provides the basis for setting up a problem - solving mindset towards idea generation".explore customer needs and wants, examine external market and competitive trends, ascertain potential needs and wants

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