People working for the paper are required to have a good understanding of the CPC and all the concepts involved such as Dengxaoping's theories, Communism, Socialism, etc. Most of the employees, including journalists working for the paper are the members of the Communist Party.
The paper has a circulation of around 500,000 a day. As it is an integrated nationwide newspaper which targets the young generation in China, it covers political, social, and economic news which particularly concerns both the young personnel of the country and the CPC.
Following its goal, China Youth Daily is able to attract a primary readership among professionals between the age of 21 to 48. And to maintain such readership, the paper has established an online version of the paper in 2000, the China Youth Online (CYOL).
During approximately 3 years of establishment, CYOL has generated 31 different channels to increase diversity to different users. Both China Youth Daily and CYOL are now besides having the hardcore political, social and economic news, also include news for public examinations, overseas study opportunities, career planning, fashion, entertainment, etc.
As it is the first marketized official newspaper in China, it welcomes advertisements from individuals, local and foreign companies. In order to multiply the number of advertisements, CYOL provide an easy assess to users especially for the users overseas.
According to an official research conducted by China Youth Daily and CYOL, readers of the newspaper and online users are within the age of 18 to 48. The majority of readers are of the age of 19-25 (50%)and 26-35 (32%). Around 75% of the readers are male and around only 25% of them are female. Most readers attain a tertiary education background and more than 60% of them have an income of 1000RMB or less.
Although the paper is circulated nationwide, it gains more popularity in the east(31%), the central part(18%) and the north(16%) comparatively to the other parts of China.
Two online versions of China Youth Daily is established since 2000. The first one is CYOL, the Chinese version of China Youth Daily Online and Beijing Today, the English of CYOL. As mentioned before, websites are established for different reasons and needs, for examples, it is to attract and maintain readership and to make it more asseccible to foreign users.
CHINA YOUTH ONLINE
China Youth Online is China's first independently operated central government news media website which has started its operation since 15th February, 2000. The portal is targeted towards the youth community in Mainland China. It offers the online version of China Youth Daily and distributes content, souvenirs, books and magazines published by China Youth Daily.
Like China Youth Daily, CYOL basically channels for education, people, military, networks, life, and service information.
During early 2004, China Youth Daily together with CYOL have a daily circulation of 2 million in China, CYOL has successfully created new readership and profit since its establishment.
Beijing Today is the first English newspaper of Beijing. It is supported by the Information Office of the State Council of the Peoples Republic of China and the State Press and Publication Administration. It is a 16-page chromatic weekly off press in four parts: Beijing News, Beijing View, Capital Culture and Capital Service. It aims to introduce Beijing's modernization construction, new success, developments, and changes made through reform and opening up in recent years.
Subsidiary Newspapers and Magazines
Few newspapers and magazines are produced under the leading of the China Youth Daily. These subsidiary newspapers and magazines are designed to suit the taste of special users and to provide news for current hot topics.
Elite Reference (http://qnck.cyol.com/gb/qnck/2004-02/18/node_109.htm)
Sports Youth Weekly (http://qnty.cyol.com/gb/qnty/2003-07/29/node_111.htm)
It covers sports news in China and worldwide. It reports the news of many kinds of ball games (mainly soccer), the hot topics of the sports field, and provides leisure and health information.
Its primary readers are college students, officers and professionals, aged between 18-35, who are interested in sports.
The chief editor is Hua Xidung who is an experienced sports reporter and soccer critic.
It is distributed on Mondays, via retail outlets and subscription.
Digital Youth is a daily paper which concerns with IT, providing knowledge and news about IT (Information Technology).
It provides information of IT services, the activities of the IT field and the IT experts.
But it also concerns about youth problem and hot social issues.
It is established for about 50 years.
The distribution is about 1 million, mainly in Beijing.
Its distribution is Beijing is around 100,000, attached in China Youth Daily, which mainly go to the government units, education departments and the army.
Some of them can be found in news stand, and some are freely distributed to few IT companies etc.
Youth Times (http://www.cyol.net/gb/qnsx/2003-01/02/node_110.htm)
Youth Times is a leisure weekly with city youth entertainment.
"Entertainment is a power in the new century" is what the paper believes in.
Topics include visual and international news, creativity, sales, health, travel, fashion, studying abroad, tastes and home. It is distributed on Thursdays.
Widening Chinese use of the Internet also is undercutting government efforts to control the flow of information. More than 90,000,000 people in China now have Internet access, and the figure is likely to surpass one billion within four years, according to a Chinese specialist on the subject.
Through the Internet, residents of China can get uncensored news from the Chinese News Digest, an on-line service created by Chinese volunteers in the United States and Australia. This service carries information on such issues as trials of prominent dissidents, developments in Taiwan, and divisions among the party's top leaders. A Western specialist on Internet in China has noted that about one-fifth of the more than 500,000 personal computers sold there in 1994 were designated for installation in residences, where it is especially difficult for the State to limit Internet use.
Since the beginning of 1996, the State has suspended all new applications from Internet service providers seeking to commence operations in China; moved to put all existing Internet services under the jurisdiction of the Ministry of Posts and Telecommunications, the Ministry of Electronics Industry, and the State Education Commission; and attempted without much success to establish firewalls, limit the contents of home pages, and block access to certain Internet sites through routing filters. Government officials are worried that, as the number of Chinese homes with telephone lines grows from the present level of less than four percent, the State will become totally unable to monitor Internet access at residences.
INTERNET CENSORSHIP IN CHINA
The government of the People's Republic of China has set up a system of Internet censorship in mainland China. This system is not applied in Hong Kong and Macau; some Hong Kong websites are in fact blocked or filtered from within mainland China.
One part of this system is known outside mainland China as the Great Firewall of China (in reference both to its role as a network firewall and to the ancient Great Wall of China). The system blocks content by preventing IP addresses from being routed through and consists of standard firewall and proxy servers at the Internet gateways. The system also selectively engages in DNS poisoning when particularly objectionable sites (such as the BBC) are requested. The government does not appear to be systematically examining Internet content, as this appears to be technically impractical.
Extent of block
This firewall is largely ineffective at preventing the flow of information and is rather easily circumvented by determined parties by using proxy servers outside the firewall. VPN and ssh connections to outside mainland China are not blocked, so circumventing all of the censorship and monitoring features of the Great Firewall of China is trivial for those who have these secure connection methods available to them. For a few weeks in 2002, the Chinese government attempted to block Google, but this block was quickly removed, though some features on Google (such as Google Cache) remain erratic.
Research into the Chinese Internet censorship has shown that blocked websites include:
Websites with pornographic content
News from many foreign sources, especially websites which include forums
Information about Tibet independence
Information about Falun Gong
Some websites based in Taiwan
Some websites based in Hong Kong, or with content about Hong Kong
Overseas Chinese websites such as http://chinese-school.netfirms.com