Influences that affect the business environment of Hydrolife Bottlers Company in Uzbekistan

Economic growth of the country leads to the growth of income level of population and this means that level of

Influences that affect the business environment of Hydrolife Bottlers Company in Uzbekistan


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Entry1 Introduction


Hydrolife Bottlers Company is one of the leading producers of drinking water in Uzbekistan. The majority of Hydrolife Bottlers production is water in bottles. Hydrolife Bottlers Company entered the market of production of drinking water in Uzbekistan in 2003. It located in But-14, Erkin town, Zangiyotin district, Uzbekistan. HYDROLIFE BOTTLERS Company has passed whole cycle of the international certified audit, and has got international certificates ISO 9001:2008 «Quality Control System <>».( research of managers of supermarkets in Tashkent the leaders of drinking water market are Nestle, BonAqua and Hydrolife. The part of these companies in drinking water market is nearly 40-45% now. There are also more than 72 brands of drinking water in Uzbekistan, but only 40 of them have production in Uzbekistan and they have nearly 60% of drinking water market.(Jalilov, T.,2010)water is extracted from glacier of Tjan-Shanja. Water Hydrolife passes through the natural mountain filter thanks to what becomes low-mineralized. The water is produced at the altitude of 1500 meters above sea level; therefore it has no subterranean water impurities.are 4 types of drinking water production:

·Aerated water Hydrolife(plastic bottles in 3 variants of value- 0,5;1,0 and 1,5)

·Non- Aerated water Hydrolife(plastic bottles in 2 variants of value- 0,5 and 1,5)

·Non- Aerated water Hydrolife, Eco series(plastic bottles in 3 variants of value- 1,0;1,5 and 5,0)

·Mineral water GEOMINERAL(glass bottles in 3 variants of value-0,33;0,5 and 0,75)

Entry 2 Effect of Economic Environment

this entry Im going to analyze how such factors as economic growth, income level of population, interest rate, inflation, and exchange rate have an influence on the demand of Hydrolife Company.

Economic growth of the country leads to the growth of income level of population and this means that level of the lifestyle of population and quantity of needs increase too. Nowadays the majority of population has opportunity to use clear drinking water in household use and such product as mineral water become the integral part of our life. Accordingly demand for the production of Hydrolife Company rise in the same time with economic growth of the country and it leads to increasing of income of inflation, it is negative factor of economic progress and unfortunately it situated in many countries and Uzbekistan isnt an exception. Every company considerate the coefficient of inflation in the business plans. But from my point of view inflation doesnt decrease economic characteristics of Hydrolife Company. By inflation it is the rise of prices of raw material, electricity and salary that lead to increasing of products price. In the same time according to inflation, government increase the salary of citizens and spending power for goods of first priority (drinking water is in this category) of population isnt decrease. This factor doesnt have big influence on the demand of Hydrolife Company.rate also doesnt affect the demand of Hydrolife Company very much. Companies that contact import and export of production must take into account this factor for realizing their work. But Hydrolife Company just imported technical equipment from Germany and Italy. And in their production company use local materials and workers and thats why the exchange rate doesnt have inflation on the income of the company.rate hasnt a big influent on demand of Hydrolife Company. Because of increasing of interest rate in banks customers need to pay more to banks and have less money for buying something. But Hydrolife Company produces the products of the first necessity and thats why interest rate has big impact on companys production.

Effect of Socio-cultural Environment

each society there are many social and cultural threats, which connected with specific cultural heritage. They influence on the demand of the different production and Uzbekistan isnt exception.of the main social threats, which presents at all countries of the world is gossips. On the territory of Uzbekistan it is very important to keep relationship between relatives and friends strong. Thats why the negative gossips spread very fast among relatives and friends, colleges and acquaintances. If somebody of familiar people would say something bad about production of Hydrolife Company, it is possible that the informed person would change its choice and buy the production of competitors. Unfortunately sometimes competitors make negative gossips about other companies by themselves.big social threat to producers companies is Mass Media. The opinion of independent experts of TV programs and article of journal can influence on peoples choice.cultural threat to producers of drinking water in Uzbekistan is using of tap water in the houses. Tap water in our country is from Charvak reservoir storage and it is clean and enough tasty. Thats why many people in Uzbekistan get accustomed to drink tap water.

Effect of Industry Environment

Company belongs to the food industry, non-alcohol drinking water. There are more than 70 names of of drinking water producer on the market in Uzbekistan. But the main competitors of Hydrolife Company are Nestle Waters Company and Coca-Cola Company. They have 40-45% of market together. (Jalilov, T., 2010)think that the main advantage of Hydrolife Company is a big variety of the value of the bottles (0,5l;1,0l;1,5l;5,0l). All these variants of value of bottles are for different cases. For example: people, who are working or studying whole day, need small bottles of water (0,5l) to feel more comfortable. But in another hand it is more comfortable to buy big bottles of water for home. Thats why the best variant for customer in the shop is 5,0l bottle of water of Hydrolife. There is not so big variety of Nestle and BonAqua bottles of water (0,5l; 1l and 1,5l)Company is one of these three which produce not just clean drinking water but water with useful minerals.Nestle Water and Coca-Cola BonAqua are famous brands in the world. It is unanswerable advantage compare with Hydrolife Company.

Effect of Political and Legal Environment

business environment hydrolife bottler company

The government of Uzbekistan enacts separate legislation of water and its using. All companies, organizations and farms which use water resources must observe these laws. Hydrolife Company follows all ecological rules and laws when it use and realize water resources and company doesnt break water legislation.availability of labor market makes company possible to choose the best specialists and workers in the different sphere of application. Permanent modernization of production needs permanent grows of qualification of workers and depends on labor market of the country.every company which produces the products of high demand Hydrolife Company closely couples with customers. Company depends on customers choices and wishes. Thats why company always tries to find new forms, tastes of product for maintenance of high level of demand of Hydrolife Companys the best stimulus of the grows of the companys quality. If there is no strong competition on the market, company couldnt develop and make its best. Hydrolife Company has 2 strong competitors on the market and always tries to be better.

Effect of Ethical Environment

company can negatively affect stakeholders by unethical business decisions.Bottlers CO.Lmt has few shareholders, who invest their money into company but do not lead business activity. Thats why any unethical business decisions of the managers and other responsible persons can lead to decreasing of income of company and loosing dividends by shareholders. Serious unethical business decisions can lead to bankrupt and closing of company. It means that shareholders lose their money.

Supplier of production of Hydrolife can be also negatively affected by unethical business decisions of the company. If Hydrolife Company will give to suppliers unqualitative instead of qualitative one, they will lose their clients and decisions of the company can lead to financial problems and needs of reduction of workers. Employees will lose their job and income.Company should ensure responsibility for the quality of cleaning of water to its customers. Customers must not have intestinal diseases after drinking water.should not have stoppages with deliveries of their production for suppliers, should not increase the price of water and should guaranty the quality of production.Company must observe labor legislation for its employees. It should pay the hire and bonuses, observe fixed working hours, guaranty normal conditions of working place.responsible for informing of shareholders about business conditions of the company.

Effect of Technological Environment

a modern and independent company which is up today Hydrolife Company use in producing department high qualitative technical equipment from Germany and Italy. This equipment is used for cleaning, mineralizing of water and pouring it in the different bottles. After all these water is loaded on the automobiles by autoloaders and production go to customers. ( not think that Hydrolife need some extra new technical equipment, because the company was opened only 8 years ago and still have enough new and good equipment. From my point of view buying of extra new technologies will be the waste of money now.Company also has its own site which is called On this site the reader or the researcher may find all information about company, producing of all types of water by Hydrolife that he or she interested in. There is also the list of vacancies which are needed for company. The guest of the

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