How to negotiate effectively

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  • Ability to think clearly and rapidly under pressure and uncertainty
  • Ability to express thoughts verbally
  • Listening skills
  • Judgement and general intelligence
  • Integrity
  • Ability to persuade others
  • Patience
  • Decisiveness



    5. Conclusion


    In spite of the existence of negotiating theories, it is frequently difficult to apply theoretical and conceptual knowledge in a practical situation. In order to be a good negotiator, one should have negotiation skills as well as a theoretical knowledge. But without a practical experience it is hard to negotiate effectively.


    Interpersonal skills are very important in the negotiation, but what can help a negotiating party while thinking what to do is not an elaborated theory, but rather is it a simple analysis and intuition.







    1. Raiffa, Howard. 1982. The art and science of negotiation. Harvard University Press. Pages 119-133.


    1. Murcott, Owen. 1991. IBS Management Training. Hanzehogeschool. Groningen.