Globalization Strategy of Nokia

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ess to encourage more customers to recycle their old phones. Responsible ways of working have become business as usual at Nokia. China headquarters in Beijing has received global recognition as one of the most environmentally sensitive buildings in the world. Nokia also has been highly ranked for its environmental sustainability by several organizations worldwide. These include the Dow Jones Sustainability Index, the Carbon Disclosure Project and more recently, the Greenpeace Green Electronics Guide. The GSM Association recently recognized Nokias commitment and actions with its environmental achievement award for Nokia this year. Nokia also is working with the industry to reduce the environmental impact of mobile phone chargers.  





Mobile phones have already become part of our lives. People want to be truly connected, independent of time and place, in a way that is very personal to them. Nokias promise is to connect people in new and better ways. Nokias strategy is to build trusted consumer relationships by offering compelling and valued consumer solutions that combine beautiful devices with context enriched services.

But at the same time as a multinational corporation Nokia has to be mindful in how the future is planned and executed. This paper gave some insight information of Nokias market entry strategy, foreign direct investments, foreign exchange risk culture and environment. Lessons can be learnt from Nokia on the importance of interacting and integrating these segments as often as possible in order to ensure survival in economic turmoil. New markets has to be tapped, new products and services have to be invented and above all a positive culture should be encouraged to be adoptive to change as and when the market conditions change.





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